March 27, 2018
TAGUIG – Metro Pacific Water – the water investments subsidiary of infrastructure conglomerate Metro Pacific Investments Corporation (MPIC) bagged its first Silver Anvil Award for its rebranding project at the 53rd Anvil Awards.
MPW’s entry for the Anvil, dubbed “Rebuilding the Metro Pacific Water Brand through Human-Centered Design” focused on MPW’s corporate identity program launched last year. The MPW Identity Rebrand Project is a 360-degree, multi-stakeholder process following a human-centered design framework that sharpened the company’s understanding and articulation of its vision, mission, and values. This effort is beyond aesthetics: the new brand captures the company’s identity, how it adds value to its customers, and how it does business.
Presented annually by the Public Relations Society of the Philippines (PRSP), the Anvil Awards recognizes the best PR programs and tools that meet the highest standards in the industry. Entries undergo a rigorous judging process by a distinguished multi-sectoral jury.